Tako jednostavna ideja, a opet tako originalna. Indijski proizvo?a? vešta?kih zasla?iva?a na vrlo prost na?in je pokazao da nema razlike izme?u njihovog proizvoda i pravog še?era. Na obi?nom posteru nacrtali su konture sirupom koji je napravljen od njihovog zasla?iva?a, i prepustili mravima ostatak ube?ivanja.

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Video klip (13mb).

Advertising Agency: Rediffusion DYR, Bangalore, India
Creative Directors: Minakshi Achan, Arun Kumar
Art Directors: Samson Samuel, Akshay Shetty
Copywriters: Anto Noval, Dushyant Pal Singh
Illustrator: Senda AP
Photographer: Kumaran Photography
Producer: Rashna Lentin
Outdoor Agency: OAP
Agency Supervisors: Naresh, Harish
Production co-ordinators: Christy, Sanjeevi, Babu
Released: March 2007