IMG_REF: RB_PORTRAIT_FINAL
LOC: SFO/GLOBAL
STATUS: ONLINE
Marketing
Leadership.
Strategic guidance for investors evaluating products, portfolios, and growth opportunities. Specializing in mobile games and apps.
Decades of operational discipline.
I am a marketing and growth leader with two decades of global experience. My work spans UA, creative strategy, analytics, forecasting, and team leadership.
I have helped publishers and founders scale products, built high-performing marketing teams, navigate market transitions, and build strong foundations for sustainable growth.
Fractional CMO
Strategic leadership for teams that need senior guidance. Strategy, hiring, budgeting, and forecasting.
UA & Growth
Performance audits, scaling frameworks, forecasting, LTV modeling, and ROAS improvement.
Creative Strategy
Testing systems, concept development, production guidelines, and AI supported creative workflows.
Advisory & Investment
Market analysis, product and portfolio reviews, and due diligence for investors and studios.
Clarity in a
complex market.
Deep experience across performance marketing, creatives, and analytics
Straightforward communication that helps teams make decisions
Hands-on understanding of the global markets
Strong operational discipline and clear frameworks
Selected Achievements
Team Leadership
Built and led multi-regional marketing teams
Scaling Spend
Scaled UA and creative pipelines to multi-million monthly spend
Financial Stability
Improved ROAS stability and forecasting accuracy
Investment Support
Supported investors with due diligence on gaming portfolios